This project involved creating a distinctive ‘English’ brand for a UK startup tailoring company. The final brand guidelines ultimately became the basis of website for made to measure suits and shirts.
I lead the product design of the branding and the subsequent website design. I collaborated with a team including a graphic designer. I managed all aspects of the project including research, planning and execution of the final design
The Lion Pattern was considered to best reflect the historical roots of tailoring in Saville Row